Rebrand and Conversion Painting for Acquired Locations
When a brand acquires locations, the sign changes and the building has to follow. Chroma Coatings executes the finish side of that conversion: repainting acquired sites to the new brand standard quickly, consistently, and with as little disruption to operations as the schedule allows.
We work with acquiring companies, franchise groups, private equity backed platforms, and the facilities teams responsible for turning a portfolio of inherited buildings into one recognizable brand.
Mergers & Acquisitions
Why Conversion Work Is Different
A conversion is not a construction project. In most cases the building functions, the layout stays, and the scope is limited to repairs and color. That makes it fast, but it also makes it unforgiving. Every location has to match every other location, and the schedule usually runs against a public relaunch date.
Chroma Coatings is built for that. We are typically the only trade in the building, which means we control the pace instead of waiting on anyone else, and we can hold a color standard across a portfolio because the same company is painting every site.
Rollouts We Have Completed
- HCA Healthcare facility conversions
- Strickland Brothers 10 Minute Oil Change repaints
- Mavis Tires and Brakes locations
- Lego retail store
- Additional retail, medical, and industrial conversions across the East Coast
What We Deliver on a Multi-Site Program
Color Standard Control
We document the approved palette, product, and sheen once, then apply it identically at every location. Batch and product consistency matter across a portfolio, and we manage it deliberately.
Predictable Site Schedules
Each location gets a defined window. Our crews travel, mobilize, complete the site, and move to the next one on a rolling schedule that you can plan store openings and relaunches around.
Work Around Operations
Most conversions happen while the location is open or between closing and reopening. We work nights, early mornings, and weekends, and we phase interior areas so customers and staff are never in the work zone.
Surface Repairs Along the Way
Acquired buildings come with deferred maintenance. We handle drywall repair, patching, caulking, and substrate correction so the new color lands on a surface that shows it well. See our Drywall page for repair scope.
Regional Reach for Portfolio Work
Chroma Coatings is headquartered in Raleigh and works throughout the East Coast, with the crew depth and travel capability to support multi state rollouts nationwide. One contractor across the portfolio means one point of contact, one standard, and one invoice format.
Talk to Us About Your Portfolio
Send us the site list, the brand standard, and the relaunch dates. We will build a rollout schedule against them.